It is really just quick books being able to handle the accounting/tax portion of accepting bitcoin by a small business
^^ This right here!
Takes care of what might otherwise be a major pain for a small business owner - trying to account for handle tax implications of individual bitcoin transactions.
Hooking up a shopping cart is easy with CoinBase Bitpay if you sell goods online.
Intuit Quickbooks have just made it possible for consultants, plumbers, and a raft of other small businesses to INVOICE and collect using Bitcoin.
And by doing this, Intuit/QuickBooks are effectively lending their weight as an "endorsement" of bitcoin as a legitimate payment method - up there with Visa MC etc.
Plenty of small businesses - and small business owners who will start looking into Bitcoin now. And we all know that once you look, you're hooked!

I am with the other posters on this - I think this is a BIG deal! YAY!
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