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Topic: Marketing Agency Uses Homeless As Wi-Fi Hotspots (Read 4869 times)

HostFat (OP)

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Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 03:26:10 PM

Quote

"Marketing agency Bartle Bogle Hegarty (BBH) has launched a controversial charity scheme at this year's South by Southwest festival, in which homeless people are being used to provide Wi-Fi hotspots. The project, Homeless Hotspots, seeks to address people's need for a high-speed data connection at the festival in Austin, Texas, by issuing the homeless with T-shirts that say 'I am a 4G hotspot.' Passers-by may then pay what they wish either in cash or by PayPal to get online 4G networks via the Wi-Fi device that a homeless person is carrying and the proceeds go to the Front Steps Homeless shelter in Austin."

http://tech.slashdot.org/story/12/03/12/1413239/marketing-agency-uses-homeless-as-wi-fi-hotspots

I see some good ideas

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Kluge

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 03:30:38 PM

... Couldn't they just hide devices and charge via PayPal or use something like DD-WRT's ad service?

What happens when the homeless person wants to walk somewhere else? Will there be a mob of weirdos walking around with the homeless so they don't move out of the service area?

Phinnaeus Gage

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 03:51:26 PM
Last edit: March 12, 2012, 04:09:12 PM by Phinnaeus Gage

Quote from: Kluge on March 12, 2012, 03:30:38 PM

Stay tuned! I have a feeling I'm going to like this thread, for it's right up my alley (no pun intended). First, allow me to read the article that the OP was so kind to offer up. I dearly hope it sparks creative juices (normally activated when I tickle my fancy).

~Bruno~

EDIT:

Read it but, moreover, read what was linked from it, along with the comments (won't take long for you to do the same). http://www.wired.com/epicenter/2012/03/the-damning-backstory-behind-homeless-hotspots-at-sxswi/
I believe it best if you read what I linked to before providing further comment.

Matthew N. Wright

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 03:53:48 PM

This is awesome.

This sounds like the ridiculous bullshit I would come up with.

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Phinnaeus Gage

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 04:11:41 PM
Last edit: March 12, 2012, 05:52:45 PM by Phinnaeus Gage

Quote from: Matthew N. Wright on March 12, 2012, 03:53:48 PM

This is awesome.

This sounds like the ridiculous bullshit I would come up with.

Speaking of, on what page have you decided to place the newly created section entitled Twunker starting with the forthcoming second issue of Bitcoin Magazine?

~Cackling Bear~

EDIT: http://www.buzzfeed.com/jwherrman/the-sxsw-homeless-hotspots-everyones-flippi

evoorhees

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 06:46:33 PM

Quote from: Matthew N. Wright on March 12, 2012, 03:53:48 PM

This is awesome.

This sounds like the ridiculous bullshit I would come up with.

Yes it does Matthew, and yes it's totally awesome

Phinnaeus Gage

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 08:33:40 PM

SXSW or March 2012 BitCon? Dilemma! Need to flip a virtual coin for this one.

Phinnaeus Gage

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 09:03:13 PM
Last edit: March 12, 2012, 09:25:43 PM by Phinnaeus Gage

Boy, did I have an excellent idea after viewing this: http://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold.html

Then discovered that one of Matthew's cousin already stole the idea from me: http://www.bumvertising.com/

Therefore, I needed to brainfart a hybrid idea.

1. Normal Bum Sign
2. Ad Sign
3. Free WiFi Hotspot
4. Rinse/Repeat
5. Profit

Cosbycoin

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 09:38:15 PM

Quote from: Phinnaeus Gage on March 12, 2012, 09:03:13 PM

Wow....now let's get some bums to advertise bitcoin! lol

Phinnaeus Gage

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 09:50:21 PM

#10

Quote

Wow....now let's get some bums to advertise bitcoin! lol

Duh! Sure as hell wasn't twunkin' 'bout "coinvertising" (thought you'll like) them delicious Girl Scouts cookies (price increased to $.20 USD per cookie this year).

To make it truly more profitable for these less fortunate souls, they can put their FirstBit addresses on their signs, thereby allowing them to amass a nest egg for their retirement.

They can go from this:

To this:

In the matter of a couple short years, all thanks to Bitcoin.

~Bruno~

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 10:17:38 PM

#11

Quote from: Phinnaeus Gage on March 12, 2012, 09:50:21 PM

Quote

Wow....now let's get some bums to advertise bitcoin! lol

To this:

In the matter of a couple short years, all thanks to Bitcoin.

~Bruno~

you images depict a bubble if all bums did that lol

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 12, 2012, 11:44:05 PM

#12

Quote

you images depict a bubble if all bums did that lol

Bubble, hell! Up, up, up! Like a rocket. Look at pic again.

As you can clearly see in the bell curve, the tipping point for Bitcoin occurs when companies start advertising on the Homeless.

~Bruno~

jCole

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 13, 2012, 01:48:32 AM

#13

thats a great idea. Do the homeless make any money from this or just the organization?

Phinnaeus Gage

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 13, 2012, 03:22:16 PM

#14

Quote from: jCole on March 13, 2012, 01:48:32 AM

thats a great idea. Do the homeless make any money from this or just the organization?

http://www.foxnews.com/scitech/2012/03/13/homeless-people-turned-into-walking-wifi-hotspots-in-charitable-experiment/

Quote

"I'd do it in a second. Out of every 20 people who sit down at my stand, at least six are on their iPhone or their BlackBerry or something trying to get Internet. I see it as a business opportunity. And you're giving me a shirt, too? I have no problem with it."

You know that this brings a whole new meaning to B2P. Maybe B2N: Bum 2 Net.

Please don't tell me that Homeless people are smarter than we are:

Text 1Danny1 to bitcoin Danny 1 BTC. (used as a verb)

Global BTC

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 13, 2012, 11:14:35 PM

#15

Why does this job need to be given only to homeless people? If they are paid less than a normal worker would be (and they are, since they aren't paid anything at all), I'd say this is profiteering off the poor.

I have loads of stuff for sale for BTC on Bitmit. FREE worldwide shipping!

Vitalik Buterin

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 13, 2012, 11:48:55 PM

#16

Quote from: Global BTC on March 13, 2012, 11:14:35 PM

I would imagine anyone can take it. It's just that homeless people just happen to be the ones that have the most free time and gain the most marginal value from money. And there is no such thing as a "normal worker"; each job has its own required set of skills and its own supply/demand curve so you can't really say one kind of work is more exploitative than another.

Argumentum ad lunam: the fallacy that because Bitcoin's price is rising really fast the currency must be a speculative bubble and/or Ponzi scheme.

Phinnaeus Gage

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 14, 2012, 12:44:48 AM

#17

Quote from: Vitalik Buterin on March 13, 2012, 11:48:55 PM

Quote from: Global BTC on March 13, 2012, 11:14:35 PM

Take a moment to view this video. Perhaps you, the reader, will gain a different perspective on this important issue. http://video.foxnews.com/v/1503882449001/homeless-turned-into-4g-hotspots

~Bruno~

Matthew N. Wright

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 14, 2012, 02:10:03 AM

#18

Quote from: Global BTC on March 13, 2012, 11:14:35 PM

Because they have the least chance to make money.

(Except the ones in Laguna Beach, CA which can make upwords of $100 a day just begging to tourists, which they throw away on alcohol nightly. The $100, not the tourists.)

My transparent history + transaction-specific feedback thread

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LoupGaroux

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 14, 2012, 02:30:18 AM

#19

Quote from: Matthew N. Wright on March 14, 2012, 02:10:03 AM

Quote from: Global BTC on March 13, 2012, 11:14:35 PM

Been to Laguna Beach lately? Throw away as many tourists as you want, there will be more in the morning.

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Re: Marketing Agency Uses Homeless As Wi-Fi Hotspots

March 14, 2012, 02:34:52 AM

#20

Quote from: LoupGaroux on March 14, 2012, 02:30:18 AM

Been to Laguna Beach lately? Throw away as many tourists as you want, there will be more in the morning.

Not lately. I lived there and managed some retail businesses there in the last decade though.

My transparent history + transaction-specific feedback thread

No e-begging! If you need money, work for it!

Bitcoin EU Convention 2013, Amsterdam, Sept 26~28

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