I know what you mean, cloud mining obviously has other associated overheads same as any other business. what miner do you use have you had it long and do you think an incentive Via mining token reward would work for home miners?
It's an A2 miner with 4 blades, I have it about 6 months.
The first months it was very profitable, it took about 4 months to ROI.
Now I'm happy when I get net. 0.66 BTC/month with it, mainly because I'm not looking for the most profitable coin.
With VIA it is even less at the moment, but I expect the price to go up in the future.
Anyway mining is just a fun thing, you won't get rich with it, with trading you can earn a lot more.
I really have no idea about the mining token reward.