I have thought about this a lot over the past week or two, while preparing
bitmunchies for launch. Honestly, I think you're all over analyzing this. Even at the total present market value of $18-20m, this is still in hobby land. Sure, there are probably some unrealized millionaires somewhere around here. With as many people as are using bitcoin, it spreads out pretty damn thin.
I think bitcoins are a fascinating commodity. I'd like to accumulate a few, and play with them. I don't mean that in a callow sense. I love economics and programming, so I wrote the code to open a shop that will trade in a unique market. For the business to work, I need to be able to be able to convert most of my revenue into USD within a week. I've carefully researched the available demand, and I think it is safe to risk a week's revenue at the prices I've set. That would be the worst case scenario, and it isn't too hard to compensate for the risk. Hopefully, I'll slowly make back the relatively modest investment I've made in bitmunchies. I intend to split the profits between USD and BTC.
That being said, I intend to hold half the profits in BTC. I don't expect that I'll sell them any time soon.
Carrots being the first item wasn't a coincidence, was it?