Hi everyone,

I am going to conduct a relatively small and informal study on which is the best logo for Bitcoin, and whether a rebrand is worthwhile if the 'alternative' logo is deemed more appropriate.

FYI, here are the two logos I am referring to:

Classic Bitcoin:



Alternative Bitcoin:


I am hoping to have short interviews with the following:
Long-term and respected community members (Hero and senior members ideally)
Graphic Designers
Marketers
Artists
Typographers

My study will essentially put together the major opinions, presenting the pros and cons of each logo and the process of rebranding.  Then I will hopefully come to a final conclusion on what action should be taken.

If you are not listed in the people I would like to interview, you can still contribute by posting your views here and voting.  If you provide insightful comments, you will be featured in the research.

Many thanks,

Josh