@Tony, thanks for your feedback. Let me be direct on my earlier comments. Graz.me is going thru our ico (ico.graz.me) (
https://bt.irlbtc.com/view/3438680.msg38758496#msg38758496). There are 3 different modes of advertisements. Above-the-line (ATL), BTL (Below-the-line), and On-the-line (OTL). Depending on the budget available, different companies will engage advertising differently. ATL specific programs are meant for awareness without much returns in mind, while BTL programs are more direct with returns in computation. OTL programs are more of a combination of ATL and BTL.
Depending on the marketing budgets available, different ICO companies will use different programs to reach the audience. Unfortunately, for Graz.me, we are more budget constraint, and we tend to use more of the BTL programs to justify our advertising campaigns with specific returns in mind. There are no right or wrong answers (in my humble opinion) to the advertisements and this all depends on the budget available.