Ofcourse normal customers won't go thru the trouble of figuring out the blockchain, but spying on competition is a big business on it's own.
There are so many options for this.
Example, simply forwarding each incoming payment individually (using pull #1017) to an EWallet or other payment intermediary (e.g.,) Mt. Gox
To force there to be no connection between the spending party and the recipient, a redeemable voucher can be use to move BTC funds from one exchange to another (e.g., Bitconiica). Then bitcoins can be withdrawn to a local wallet.
Problem solved. The funds in the local wallet will have no trace of the coins where funds were originally received.
None of these transactions incurred fees (other than the regular trivial bitcoin transaction fees), the only drawback was a little administrative overhead.