... But its not always the best idea that wins. Although I think there is room for both coins to exist the only thing that worries me is that things might develop to slow since they have to do everthing alone. Waves have a lot of funding and a hole team developing the protocol.
What Waves are good at is marketing and I think they are spending a portion of their raised funds on adverts which I've seen around.
Bottom line is Waves at 130 million market cap means Blocknet is a fucking bargain.Recognition of one of the mechanism behind the success of other projects is different from being able to change it.
"Marketing" works because it fulfills an essential component of society -- communication -- in an "artistic" manner. It is the "coordinated" and "sculpted" effort of educating (large) amounts of people about the 1) existence, 2) relevance, and 3) desirability of a product or project. "Marketing" also carries the direct or indirect implication of 4) support for a product or project. It is the
definite state of "more than one person is involved in this effort".
"
Auto-Marketing" happens when the solution of -- and support behind -- a product or project is
so good, that the product or project does not have to spend resources "Marketing" it. People are generally so
elated to find an viable, economical solution to a problem, that they
remember it, and even
glow the information to other people, especially when they come upon people with the same problem that they
used to have. (An example of this is
greyskies last sentence, quoted above)
This is valuable, and rare. So, many (would-be) successful endeavors resort -- at least in part -- to "Marketing".
"Auto-Marketing" does not mean that the project never used Marketing. It just means that the present (and hopefully, persistent) state exists in which a project is meeting the weighty needs of individuals or groups, to the point to where the project/uct no longer has to resort to "marketing".
Marketing, whether Auto- or not, "fulfills a need".