A possible answer :
Bitcoin and Altcoins generally don't have any fundamental value, or at least it is impossible to tell, whatever the technology behind. Warren Buffet even compared bitcoin's value to a check or a stamp.
On the otherside, archcoin is e a-stake and CEO knows how much the firm is worth. Even if it can be partly subjective, it is much more concrete than the last PnD value.
Hint : BTCarchitect just posted that the current value is one tenth of actual one.
Thank you much Spartan, I'll start from there. It all still sounds somewhat mysterious to me though...
I realize I posted a strong statment and didn't mean to upset, just get a better idea of Arch, as it surged in value over a few days.
All the best to Arch

Thank you for the best wish, there are nearly 200 people in Arch HQ, each with their own individual mind and goal, some of them even a well known seasoned veteran in cryptosphere, one of the thing that keep all that people together is that there are really not much mystery in Arch community, so far BTCArchitect had always been open about any question and his action, we know how much arch he own and the price he bought his archs even some private life information, the company structure he built involving the shareholder idea in many discussion session and helping with decision making prove to be effective, although everything is still in stage of evolution and learning process, the battle is not over there will be bumps and obstacle ahead of arch and will still required a lot of hard work to achieve the higher value, but the progress is all there for all to see and check.