Saving money is the same as making money. When you build a local network of exchange partners willing to trade the fees go down. I predict the exchange fees will practically evaporate, or become negligible, over time. I don't see exchanging as a sustainable business model for the average person. As it says in the article, I believe making exchanges will eventually be as easy as changing a twenty dollar bill.
It isn't sustainable business model, but many different businesses are not sustainable in the longer time. However, meanwhile they are still making money _now_. It is stupid to evaluate businesses by sustainability, you should evaluate them how much you can make buck over the lifetime of the business model.
For example: business is sustainable, and makes 10 dollars a week + inflation = sustainable but bad business
Business is unsustainable, makes this year 10 millions, next year 100k usd and third year -50k usd = unsustainable business, but might still be really good business