As with any changes to the bitcoin protocol, you have to have more than 50% of the hashing power accepting those changes, otherwise you're just wasting electricity...
That's not true. The 51% hashing power attack allows only to carry out the double spend attack.. Anyone with a single CPU miner can fork the chain with different rules.
As I understand the protocol (pls correct me if I'm wrong), if a mining node or group of nodes decide to change bitcoin rules, the blocks they submit will be rejected by genuine bitcoin nodes, right? So these guys will be trading something, but it won't be bitcoin... If they want to join back the genuine bitcoin blockchain, they have to throw away all their effort (the alternative chain), unless they have more than 50% of the hashing power, in which case the alternative chain will win.