Good questions. I am not affiliated with it.
Here is what I learned, in order to obtain the BTC for free, without getting spammed and such.
I always use a fresh/alternate e-mail address. I definitely do not want spam. For a phone number, I use google voice. I obviously will not give them my personal cell number

I avoid surveys, because they tend to "screen" me out. I avoid downloads at all costs, they will infest your pc with bad things. I go after the simple form submissions, in some case it's first name/last name/email.
Anyhow I grinded out several hundred points and put in a redeem request on their site, and received BTC.
Because I did not pay for any of this, I consider it a "free" way to get coins. Also keep in mind I'm not trying to promote it, but I saw this thread and thought that the material may be appropriate.
As always use your best judgement everyone, and if this information is useful then I'm glad it may benefit you.
Peace,
--sharknutzz