I don't understand people complaining that there is no website.
I rather see it this way, then some fancy website promising heaven on earth and not delivering.
I had my share of it and just like the approach this coin is taking.
I dont think you really understand the impact a site has on a business or in this case a coin. Its about outreach and further adoption from other persons not closely related to bitcointalk. It also outlines a level of professionalism and dedication to that adoption. It should be seen as a consortium and a depository of information. Consider if the majority of local businesses had absolutely no site, then Anons Window Service would be just a company that installs windows, well atleast thats what you would suspect from the name. Having visited the website not only would you be able to price shop, you would also find out that they provide other services not really exclusive to the name itself.
All of this becomes important for adoption. Not everyone who owns bitcoins calls this place home or to be honest knows of its existence, so where would they get their information?