I wonder if at first they will try FBCoins or something. It seems like the newb thing to do.
No doubt they will try their own custom solution. Reddit has suspended their plans but a similar solution may be adopted by Facebook.
I feel a similar plan by any company would fail. The only thing we might expect something from is the digital currency Gates is getting developed.
All others are going to just come and go.
As for facebook, they should definitely integrate it to their messages like said before.