Yeah imho i didn't really look into shift and bought when it was 20cents. There actually isn't much info and i am sure most people that see about shift, just skip and forget about it, since there actually is not much info.
If they actually realase phantom and it works well, this could get huge, but we will see
I would expect Shift to close in on its direct competition Maidsafe in terms of market cap post Phantom. Especially since Maidsafe (awesome project as well) has such slow dev progress.
It should be noted that SHIFT is not competing with safe network, it tries to establish the base for growing new projects built on top of existing network that would be able to replace maid but it's unclear how that is going to be carried out. SHIFT is a child compared to more matured and better maintained maid despite what you have heard so far.