Devs don't understand that superficial things like that do matter a great deal in the real world. You don't need to have the best tech in the market, you just need to convince the public that you do.
I hope they make some effort to do some serious marketing after Phantom hits the mainnet. If one or two well written articles about Shift end up in the right places, there will be a frenzy in buying Shift because it's undervalued now.
You're right, but that's also why a lot of projects ultimately fail. Hype can convince the public that you have the best tech for a while, but you fall hard if you don't have something concrete to back it up. Theoretically, the devs' job is to make a good product, not to make a few people on the internet rich in the next 2 days. I don't get the attitude in crypto that if it's not buying you a Lambo in the short term, it's a failure. Look at NEO or PIVX or Ethereum or a lot of other successful coins/assets. The early days of their BCT threads are full of complaints about lack of marketing, gotta cut the supply, not enough devs, etc. etc., and their prices stayed low for months or years. Once they had something to justify it,
then they hit the marketing hard, made their investors plenty and, more importantly, retained solid value going forward (well, NEO remains to be seen I guess).
SHIFT would be hurt much more at this point by un-backed hype than by laying low until it has a solid product. I agree that it would be ideal if the devs gave as that product sooner than later, but that's the risk you take when you buy in to something on promise alone. It'll take as long as it takes, and there's no guarantee it'll succeed at all. Hype at this stage might boost the price in the short term, but it won't increase the chances of actual project success.
