How to motivate there not really that much what you can do. Just tell to her what is bitcoin and what can you do with it.
I am sure that she wil be interested, but she just don't know how to use it so just help her.
No, simply talking without any proof will not give preferred result as women are more conscious about practical than theoretical approach.
If you show them some very good discounts available for bitcoin payments and not with other payment options, then she might ask you, what is bitcoin and why it has more discount than other payments options. Questions are starting level, then it's our responsibility to lead that into make them investing into bitcoin system.