how we could motivate women to use Bitcoin because I tried several times to explain what it is and how to use Bitcoin
That's really simple.
Forget about explaining all that technical stuff (I'm not saying they won't understand it, only that mostly it bores them) and about how it's the future and so on. All you need to ask them is this:
"If using Bitcoin gave you a discount on every online purchase, would you use Bitcoin?"
You won't find many women who'll say no. Try it (I have.) They will ask "How much discount?" though.
Bitcoin merchants should should price cheaper than their fiat prices, because the merchant saves money using Bitcoin and that saving should be passed along to the consumer. I'd also say when a consumer uses Bitcoin it's 'harder' to spend it than a dollar because that BTC will more than likely go up in value in the future, and no one wants to lose potential higher value.
The incentive for wide adoption with consumers and Bitcoin should always be connected to discounts IMHO.