Bitcoin needs to find a proper niche where it is actually used not spectulated with (right now the only market is the illegal one if we are honest). This niche could be either for paying for small services/subscriptions/apps/entertainment or for larger transactions like buying real estate, cars, etc. As the fees are so low and there's no middle men the last one also makes sense.
However for that to happen every government will be all over it and be the first in line to collect taxes, so I really don't know what's the future for Bitcoin. It's ten times easier to pay with credit cards or paypal than it is to use Bitcoin for common people. Bitcoin is just a new way of thinking and fresh technology but mainstream implementation is still very unclear.
in 1997 the internets niche was porn.
in 2015 the internet is communication, advertising, information, media, shopping and entertainment.... and porn.
in the 1800's bank notes niche was travellers. people going from one campsite to another without having to lug around buckets of gold and handing the bank not to the bank in the new site to swap back to usable coins.
in 2015 bank notes are used to buy chewinggum, pepsi, wages, anything. near or far.
in 1950's cards were used for large purchases where people didnt want to lug around heaps of bank notes.
in 2015 cards are used for everything