Dear Fimk Developer,

this is a reply that i hopefully write to bring it to you mind.
in your mind of brand-marketing and psychology, because you have to start to understand
what mighty power good designed brands have.

(Eliphaz this have nothing to do with my private message to you, and my offer to deliver what heat needs- where u didnt answer)

At first i have to confront you with your old visual brand of fimk!
This is a reference for us to see how u reacted things, what is in your mind of marketing an branding.
For all those who don´t know the FIMK Corperate Design have a look at http://fimk.fi/

first of all i have to say some positiv things
- you started to understand that a brand needs a homepage... yeah
- u made it responsive! - good one
- functions are your Strength


But here are so many people that not only look after functions and developing skills.
At this moment you target a few of those who already understand what potential cryptocurrencies have.
Only those people who understand that BTC can not only be the number 1 because there are so many
great projects that have better ideas than the pioneer Bitcoin.
Not everybody understands ur dev skills! So you have to do make it tasty - simple - great!

back to your fimk design

this CI Design tell us more than you think
- its corny
- you have no ideas how to presentate things
- this design looks like a Laser-Tag-Arena in 1990!

This shows us that your basic idea of great design and brand buidling is completly wrong!!!

I have to say i dont write this post not to make ur things bad!!
I write to hopefully give you an other direction before u create things that u have to redesign early because ur
project get not noticed!!!!!!

The basic problem that exist is that u think you are doing a great job with the HEAT Leadger Design!

Your are a team of great dev´s! and your probably better than each of us.
But your a not a Designer that have a right thinking of what is a good design and what is a bad design!
We see it on fimk and the Heat Logo!

Stop thinking you have the eye to decide in which way this have to look!
There a so many great people in this thread to try to give u a direction!

Because the HEAT LEADGER Logo is fucking bad! - Im sorry for that but i have to talk to you with clear words!

Even your decision to call your Coin HEAT LEADGER ... what did you think yourself?
Its a funny think because ur a Batman fan our ur Childhero is Heath Ledger?

Those are thinks that confusion People!
I write those things because iam an professional Graphic Designer with many years experiences in Brand Building.
I want to get that HEAT Design goes in a way that it equivalent with you amazing dev. skills!

that is like u presentate a ferrari in a Fiat Bodykit!

So what you have to do?
- STOP thinking u vision of the design is great! Sorry! But they are not !
- Start to accept things that your community gives you!
- belive in the eyes and the ideas of your Investors like as we trust in your dev. skills!
- Forget about HEAT LEADGER/ reduce it to HEAT! - i cant believe that i have to say this.
- Start accept the thought that its so fucking important to have a great Design!

People will not recognize your awesome idea if its boxed it an old Windows 95 packaging.


Yes i offered you to make your design! It doesnt matters now.... this is not the reason why i wrote this..
after this you sure not let me do this.. and this is okay! I want that HEAT goes up - so i give you all my Infos
about my knowledge where im a expert - i never talk to your visions of ur code or something because im
a noob in this topic area, so i just to try to give you things on the way i really know about.

and heat is lost if you going this way!


@Mjbmonetarymetal look at this wallpaper .. it not perfect.. but it is 100000 times better than ur wallpaper Eliphaz.
Accept what people are telling and showing to you.

im sorry for my english, and sorry for things that looking to negative in this reply .. i havnt the sensitiveness in english
to write it on the perfect way.

i have to repeat me .. i love what u doing with heat... but you/we have to make it awesome.. we want to help.
But marketing and a great designer needs money.

You think everything over 1000$ are way to much for a complete Corperate Design .. that ridiculous .. in front of that we have to ask you what do you think about your hudge developing costs
you think its around 1 mio $ worth? And you got this Investment from us .. to make the whole thing great. Start Putting money in a Designer!

we trust in you!
think about it!

I agree.... I think Heat Ledger should be shortened to Heat..
I think the logo is a bit tacky...
I don;t like the design on the website....
I am not looking forward to seeing the GUI on the Heat mainnet based on this....
But the Tech is clearly awesome...

Just some revamp onto the design could work wonders.
I think keeping it to a more minimal design would work better like the fresh feel you get when you go on the APPLE website.
Connecting the term 'Heat' with photos of fire is just a bit tacky/corny. Very much 1.0 not 3.0. Its not slick or clever.

Good luck.

I guess people have different opinions. Imo the Apple site looks like a cheap scam site. Far too many pictures with little to no info and endless scrolling.

The HEAT design could certainly be improved but not by imitating the apple site.

Thanks for the input guys well appreciated. We're still on ground zero regarding brand building, based on what we can ourselves achieve - which may not be much but - was clearly enough to achieve the next step even when the marketing teambuilding timing was badly failed for the ICO due to various coincidencies. (That said, the logo and web site were designed by professionals, in co-operation with me. As usual for design I'm involved with, they divide opinions strongly, which I agree isn't good for optimal PR even when hitting perfectly home for some tastes).

The blockchain and crypto platform are called HEAT. Heat Ledger is the company. It causes confusion ok, because of that and the fact that HEAT is a ledger. But HEAT is being emphasized towards as the brand for the public blockchain, no worries about that.

Like mentioned, the situation isn't optimal and we haven't yet started to make it so. It means yes we'll get appropriate marketing assistance. We're also not immune to learning from what FIMK has done wrong. The resources and feedback provided by the community are valuable, appreciated.

Today we had a preliminary JV discussion with a BIG player. Very early, can't tell if anything comes out, but when you shoot enough of these and even one hits home it's jackpot for HEAT. Again can't disclose anything else except what we told them to clarify HEAT's position:

There are two types blockchain related ventures: cryptocurrencies ("altcoins") working on public legder only - usually not organized officially - and corporate blockchain solution providers, usually real companies, making private blockchain solutions. HEAT is a hybrid of these two, which is rare or even unique in its way. Do we have any real competition combining this kind of setup? Waves come close on some parts technically, but from what I know they don't have a company. That complicates and eventually prevents many things business, as we know from experience with NXT (that has no legal entity) and FIMK (non-profit entity). Generally, corporate customers don't want to work with something as vague as "platform", they want to work with other companies that are legal entities.

Yes but their solutions to many of the blockchain issues are quite different.

is heat going to be trade-able on bittrex or poloniex?