I understand that it goes far beyond the desires to buy and tendencies of our day-to-day, many Companies use Personal data, in fact, as a telephone provided to third parties, information of Retirement and Salaried employees to offer Cards, loans and similar. In Brazil, for example, Companies illegally sell packages of databases among themselves. This profit could be ours
Well it's going to be all about pricing. This data of us will still be sold by the companies that gather them (eg facebook, etc..) so if we can sell this data via Datum for a cheaper price but we get the morey instead of the big players we will win a little bit.
Why is the data gathered by Google, Facebook, et al. worth money? Could that data not have been falsified? But still buyers trust them. I think trust is what Datum needs too for the data in the database to have a value.
Google and Facebook can be trusted because the data is gathered on their platform. How is the data gathered on Datum? Is it as trustworthy?