I wish UTRUST all best, but I think it is a bad time to start the ICO now, 2 weeks before the Bitcoin fork. Look at this graph of dominance:
You are right, it's not the perfect date for the ICO but I am still confident that it will be a success. Nevertheless, it would be better to have an ICO for a period of a month, like a lot of other projects, so it would be time for investors to invest after the fork.