UTRUST might be able to bring value to their token by distributing it through their dispute resolution process, successful disputes would refund the buyer with UTRUST tokens instead of their original payment method. It may seem like a convoluted process for the buyer, but this as actually a key part of the business plan to ensure the coin holds value. Coupled with their plan to allocate transaction fees to buy back UTRUST tokens will be effective in keeping the token value from hitting rock bottom.
The major flag that will be hard to deflect in this analysis regards UTRUST's heavy marketing tactics. The indiscreet, in your face, high price marketing attracts investors that tend to dump their holdings at the most opportune moment. As we have stated before, coins that follow this path usually end up dwindling in value once it appears on an exchange.
Which only matters if you are a short term investor. If UTrust deliver on their promises and their platform takes off, UTrust tokens will be used for buying goods, which means they represent real value, not just an idea.