UTRUST has proudly partnered with @kucoin and @hitbtc - our UTK tokens will be tradable on both exchanges following the ICO!

This is exiting but the hardcap is litte bit up. And I expect for the price to go down a month or two. Still no real project and alot of competition out there.
There is no much competition, unless if you are talking about the competition between alts, that may be true, but it mostly will go down because this project is really popular, so whales will get it down to buy more, that is why I recommend holding, because whales can't be dumped if nobody sells, having 2 exchanges so soon helps too.