I also haven't seen anything about advertising. For now, they have other concerns, they have to get the platform running, and after that they can decide whether to advertise stuff or not. But my guess is, you probably can't do without advertising here.

They will not hit there hard cap, but that ok.
With the collected ETH they can already start marketing at 10 new geograpfic locations.

This project will be active and running in some months
Cant wait so join this platform.

yes, it's something eventually they can decide later, now it's time to work hard to build up the platform and make connections happen

Yes, it will not lead to an fail or something. They will grow on a organic, natural speed. Of course I want them to get enough, but actually I don't think they should reach the hard cap, which is in my eyes way too much eth.

Yes don’t hit the hard cap is not a big deal, the soma team will readjust the budget and things will go very well. And soma has already raise a lot of money, and its not over, in the final day more sometime more investors come, but soma is already a sucess for me and its just the start.

So already gathered enough to start work. As for expanding to new markets, it is possible in the future. I wrote earlier that the network will be built from local segments, including, due to possible problems with the delivery of purchased goods. What can be an obstacle in the form of high prices, or some local laws and restrictions, when forwarding across borders.

Hard cap is just a hard target and even if it didn't attain, the project can go on and the development will continue.

What happens to the extra tokens if the hard cap is not reached?

Where are we currently at with the fundraising?

You are right. That's why some people will invest in a last minute, they want to make sure that the hard cap is far away and they get more worth for their investment