I think it points out well why this project may be a good chance to change the old antiquate model of selling items.
The point i agree 100% with:
In short, Soma wants to bring back the trust factor in marketplaces by adding in the social dimension. And all this is done by giving users an incentive for being more social. The fact that the platform is built on the Ethereum blockchain also makes it easier to facilitate payments through either Ether or Bitcoin, and the company is also planning to facilitate payments through cards, fiat currency and PayPal.
The vision of the Soma community is to provide a platform that sets up a true freedom of trade, without any redundant actors that do not increase any value in the chain of transactions, says Soma co-founder Jukka Hilmola, stressing that such a marketplace can help ensure better value and liquidity for producers and traders across the globe.