Hey there,
I think this token has a big chance in gaining social media users trust, especially with the reward strategy.
It all depends of adoption by users, this kind of projects need a huge user base to function normally. Soma team will have to invest a lot in marketing campaign to get that user traction.
Yes, in addition to forums and bounties, it will be good to have more targeted local advertising too (eg. universities, youtube stars)
The idea sounds great but i'm not sure if student and youtube user know about crypto. At least in my country don't.
Eventually, they will know it, it needs advertisement for them to get into cryptos, the people are young, so they will absorb the new technology better than old people, it needs to start somewhere, even if it's not right away.