Who will use the appcoins tokens and what is the scale that is expectable ?
What is the timeline ?
Every Developer in Aptoide store and future stores that support the protocol must use App Coins to advertise.
They cannot buy Ads with fiat currency. Only with AppCoins.
Every User that wants to buy items (gems, swords, unblock levels,...) inside the Apps need to pay with App Coins. They will to be able to pay with credit card. To buy AppCoins, yes, they can use credit card and fiat currency.
The first version of Aptoide store with AppCoins support will be released in May 2018. This will be a dev (unstable) version.