The advisors will receive a portion of the tokens allocated to Key Contributors (10%).

For now you can earn them through the bounty program: https://bt.irlbtc.com/view/2295801.0

Not necessarily a popup, this is meant for sponsored placements inside app stores. Aptoide, for instance, does not have such ad placements. Some app stores, however, may opt to show some kind of popup. The protocol does not specify the UI for that.

Its good to see properly funded team came forward for ICO.
its will definitely gonna make an impact on the project development.

Not yet but may be in future when the product launches

Yeah I'm quite bothered about this too, so with your platform can developers directly upload their app on the system? Or do they need to go through steps in order for their app to bee seen on your platform?. Do the apps that are added on your platform, checked first before they can be downloaded by the users? Cause I'm really particular with safety and with malware attacking android phones, that's been one of the most talked about problems that's been happening right now in the android industry so what's your process with app addition? Can you give further details about that?

This AppCoins will make the advertising of products to speed up and increase it's market involvement. It will help it's users in in-app billing and app approvals using blockchain. Let's look up on this project.

Just want to share this great news about Aptoide. 
"With over 10K people whitelisted and 1000 backers able to purchase tokens, we here at AppCoins are excited to share that we’ve raised a total of 4663 Ethereum which at current exchange rate (Coinbase Ethereum price as of 10:00 AM UTC on 23.11.2017 is $384.41) is equivalent to $1.8M USD. This means that 19,791,636 APPC Tokens were distributed, providing AppCoins the launchpad required to revolutionize the App Store Economy."
Congrats for this achievement.  Hope in your there would be more investor to come.

Pre-ICO has succeeded, it will grow and prosper in the future. I'm sure the turn out would be great, i mean look at how much they have gained already. Congratulations on the project!