Blockchain Programmatic Ad Exchange (SMARTEX) is designed to provide secure and transparent auction marketplace for advertisers and publishers. The main concept behind SMARTEX is a smart contract defined in blockchain paradigm as a unique mechanism of an agreement in business transactions. SMARTEX is a peer-to-peer platform where each bid and supply is visible and traceable by all auction participants.
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The traffic quality verification is an Achilles heel of an open programmatic marketplace. Historically traffic feeds were defined in formats that allow easy substitution of real information with fake one. The lack of security and difficulty to trace the original sources resulted in proliferation or low quality (frequently called as fraudulent) traffic that “counterfeits” brand traffic by generation of ref. urls, browser and mobile device IDs, insertion of fake search data, fake destination url, etc. The competition without necessary technology ended with low transparency for everyone and the same fraudulent traffic is hitting marketplaces over and over again. Open programmatic marketplace ended up to be so dangerous to everyone that major advertisers and publishers started creating their own private alternatives.
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Yes, what is programmatic advertising?

How big is the programmatic advertising industry?

Programmatic advertising is a set of technologies, platforms, and services that allow for algorithmic (computational) placement of advertisement into digital media properties.
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Programmatic is very big and continues to grow. According to the MAGNA (www.magnaglobal.com), programmatic advertising is the largest and fastest growing segment of $178B/year digital ad market. In the US, programmatic advertising covers over 70% of digital ad market and estimated at $27B market in 2017.
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thanks good

What is the name of your token?

Our roadmap consists of three stages of development:
1.   Stage 1. DSP, DMP and Ad Exchange integration with blockchain database and smart contracts. Acceleration of blockchain transactions to 100-500K transactions/second. Build and staff R&D, DevOps, G&A organizations. Accomplish necessary acquisitions of business and technologies needed to finish platform deployment. Building a patent portfolio. Integration with other blockchain platforms and technology adoption.
2.   Stage 2. Beta-release of the platform. First customer sign-in. Stable revenue stream. Building of international presence.
3.   Stage 3. Sign-in strategic partnership. Worldwide platform proliferation. Build international services, support, and sales organizations.
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Thank you for your question!
There are two types of tokens: IBPT tokens are based on Ethereum ERC20 standard and will be issued after the ICO is finished, while BPT tokens will be issued after the launch of the BPC blockchain and would be eligible for 1:1 exchange with IBPT.