What will be the business scenario?
Please,can you be clearer with you question?
Tell me about the sequence of the user's actions.
What happens when it come to a website or application containing the code of BPC SmartEx?
SMARTEX is a smart contract based linearly scalable, low latency ad exchange . It provides state of the art audience analytics to the advertisers and allows to create target audiences based on a combination of in depth first party and third party audience data.
Did understand i correctl? The visitor comes to the site or application containing the BPC SmartEx code or
any other exchange of ads, integrated into the platform.
Can you describe the steps description?
A visitor comes to website or application containing the code of BPC SmartEx or
any other ad exchange integrated to the platform.
1. Event information and data user are stored into unified ledger
2. User quality is assessed by a set of procedures
3. Ad exchange sends OpenRTB bid requests to qualified buyers (DSPs or advertisers with
the corresponding insertion order placed)
4. DSPs evaluate the user through data sources (DMPs and/or traffic quality data
providers) using blockchain infrastructure
5. DSPs place the bids by sending bid responses to ad exchange
6. The winner of the auction is selected automatically and this information is stored to
the blockchain
7. The ad is placed on website or application
8. All aforementioned transaction are cleared with CPM tokens under smart contracts