I think out of the too many ico's currently flooding the crypto market recently, this actually stands out, it has a use case that many will find interesting and will actually relate with.
Google has for a long time been the only platform that provide for mobile applications and also with some limitations to some countries. With DAO PlayMaket 2.0, you have a decentralized Android App Store that accepts payments in cryptocurrency and is combined with an ICO platform for developers.
This will such great news for developers and users alike, holders of PMT will have opportunity to receive some dividend. I like this project and if it succeeds, and is well adopted, serious competition for Google.
The problem is the control of the platform.
I think that google and apple check the content submitted bu they have the power to do so, don't know if a decentralized market can ensure security to its users.