Why the price is tied to ETH?
To fix the token price in ETH is the most fair attitude to our Community, because they keep their money in ETH or BTC. So, for the majority of the ones that had no opportunity to purchase ADH during the Presale, the situation is identical - their ETH funds drop in price. Those are the usual risks for crypto.
Our community was informed about the pricing policy during the Presale and Phase 1 stages price is fixed and tied to ETH, official conversion rate remains the same for both of the stages: 1 ETH = 5000 ADH and only bonuses are different.
Its a symmetrical market risk the project was also funded in ETH, so the amount of funds we've got still decreases as the ETH goes down. Basic risks of the market affect all of us.
And do not forget that most community members keep money on ETH, not USD. I think it should be clear.