Is it at all possible to use your platform with no tokens?
No, as all processes on the platform are tokenised, so if a person wants to utilize a platform in any way - he needs to have tokens to do any process that his role allows him to do.
What roles are there? Is there a difference?
Sure! The platform users can be divided to advertisers, influencers and community members. All of them need ADH tokens to use the platform. Advertisers will need to have ADH to launch advertisement campaings, influencers will need ADH to take tasks and make a security deposit, which works as a collateral if they fail to finish a task, and community members need to have ADH to be able to get into the quality assessment of native ads to earn rewards!
That's in short. For more information please read our WP pages 24-36:
https://adhive.tv/docs/AdHive_Whitepaper.pdf