The digital pie is harder for the small company because of the giant like google.
AdHive and Google are complementary services. Using Google could be more familiar, and sometimes it's better to use both AdHive and Google, but AdHive should be easier as it isnt necessary to produce commercials. It is more cost-effective in that there will be a much higher engagement rate.
In addition, it will be transparent, with smart contract, and not to mention the curiosity factor (people will generate a lot of new unique content). We are going to provide a high level of comfort and confidentiality through native video ad placement with bloggers.
