How The Adbank Ecosystem Addresses Publisher Fraud
The following article was written by Adbanks architect and development lead, Dr. Fodé Touré, to expand on the technical innovation behind our proprietary Publisher Reputation Score (aka PR Score) system and how it will breed a new standard of trust in digital advertising.
After removing the middleman, the relationship between the advertiser and the publisher becomes so simple that it turns into a game (gamification).
Thus, in addition to putting the advertiser in confidence through our fraud detection algorithm, using tools to facilitate and secure the distribution of ads, we build the reputation of the publisher through a new concept: Publisher Reputation Score (PR Score).
After each campaign, a Publisher earns points allowing them to build their reputation. The calculation of the points takes into account the current campaign and the recurrence factors (Example: if the Publisher has 3 stars in 2 consecutive campaigns then the current star number will be doubled (multiplies by two).
https://medium.com/adbank-blog/how-the-adbank-ecosystem-addresses-publisher-fraud-1a9fe8d6fb38