It's the first time when i've come across the «product token» notion –that's how DHT is defined. Can u tell us about this type of tokens?

It isnt really clear how will be set a price for hedging of a position for projects that are just starting their ICOs. In fact, DeHedge can set any price it wants. I dont think it's an objective estimation. It shouldn't be done in this way.

What users' personal data will be fixed by DeHedge platform for risks hedging?

The idea you're talking about is suitable for financial market. DeHedge has developed a scheme for crypto currency market which will allow the service to carry out all the necessary options and provide complex servicing. There wont be any inconveniences ' cause everything will be placed together.

DeHedge is a mix of an underwriter of options and a hedging underwriter, a seller, a market maker and a broker. And as it has been already mentioned, the objects of the hedging of this service will be divided into two types.

It's elementary: the projects  whose tokens  have no circulation in the market yet, that is, they are at the pre-ICO or ICO stage; and projects whose tokens are freely traded on exchanges.

Bitcoin Garden: DeHedge Aimed at Eradicating ICO Scams
https://bitcoingarden.org/dehedge-aimed-eradicating-ico-scams/

DeHedge is engaged in the creation of conditions for safe investment in cryptocurrency funds and ICO projects and minimization of risks through the creation a financial cushion for investors. DeHedge was the first to enter the ICO market with a program aimed at combatting unscrupulous entrepreneurs eager to cash in on the uncontrolled flow of large sums of money in the new cryptocurrency industry.

The essence of the project revolves around hedging investments in cryptocurrencies through a smart contract, blockchain-based system backed by a reserve fund, allowing investors to recoup any losses sustained from investments into ICO projects. DeHedge offers investors the chance to retain their original investments in case of events leading to drops in the exchange rates of the project tokens they hold.

The author of DeHedge is Mikhail Chernov, the founder of four IT companies, a tutor of the Sberbank project and Google Business Class, and graduate of the Moscow School of Management Skolkovo. He argues that the development of the cryptocurrency market depends on the safety of investments and the reliability of business projects, thus allowing the market to avoid a fate similar to the DotCom crisis of the early 2000s....

There is not upper limit for number of projects per user. Our smart-contract works this way that our liability will not exceed the reserve that we are able to payout for hedging services

The pricing will be based on the scoring model and risk factor which is semi-automated calculation. And yes, you are not wrong, sir, the estimation has some elements of subjective justifications

Investing is big risk in either fiat world or cryptos. The investors make their decisions based on their risks calculation, intuition and returns factors. What we offer at DeHedge is to protect investors' capital in ICOs. We are aiming at making the investment environment clear and transparent for contributors