In whitepaper, I read information that everyone in the project wins - ordinary users (since they may not have the Internet), router owners and advertisers. The goal of advertisers in this project is only to reach the target audience or do they also have some profit from the project?

Why do advertisers direct profit from the project, when the profits they receive from buyers. For example, if the advertisement of a particular store, then this store needs buyers and their money, and not the profit of the project, is it logical?
