In addition, I'm not sure what exactly this display of advertising is more effective than other methods that are used now.
Because I'm not sure that this way of displaying advertising will really work and will be of interest to advertisers.
Why do you say that? Have you tried comparing this method of advertising with others? Do you really have any research or calculations?
The founders of the project analyzed this area and compared their platform with other methods, and it turned out that it is profitable.
Now, in order to display the advertising of your product, you have to go to special services that are engaged in displaying contextual advertising, and often it is very expensive for downloaders and brings much less money for those who are trying to make money on the display of advertising. Because most of the profit is taken by the platform itself.
Here everything raises completely differently and there are no such losses.