Bitfury prices are just as high as AM so I'm not sure who are these fools you speak of.
Almost everyone who has bought any AM hardware.
Hell, I got what may be considered the first AM USB - outside AM - 13/14-May - 4 months ago
So far it has made about 0.9137202236 BTC ... roughly

No one who paid the AM BTC price for an AM USB has made their BTC back unless they solo mined and got lucky - or sold it and ripped of the person they sold it to - just like AM

I guess some of the early Block Erupter Blades may have got their BTC back?
If you got a Block Erupter Blade on 13/14-May and it has hashed at 12GH/s since then, it will have made to date (4 months) 32.7302766667 BTC ... roughly ... and last diff change ~11 days, it made less than 1BTC
So ... yeah ... most of those who bought AM hardware lost BTC doing it.