Our project marketing and promotion of the platform is covered with two resources. First one is 45% Community token allocation. This means we will be giving out 45% of utility tokens to reviewers, curators, users, influencers and potential test companies. These tokens will help us kickstart our project and generate new reviews. Beside that we have allocated 20% of collected funds (ETH) for marketing purposes. 
Bloggers and influencers are viable for both of those resources because we want tight connection with influencers. 
Oh, thanks, really, i had read this paragraph wrong way.
20% it's great, enough to become popular, especially if remember about:
"At this moment, we do not have a direct competition that would reward the contributors using blockchain. Our
real competition exists in the old economy, with companies like TripAdvisor, Foursquare and Yelp, but they do not
incentivise their users to create quality content with meaningful rewards."