Futourist will offer 35% of tokens in the FTR token crowdsale, starting February 20th 2018. The funds raised will be spent on future platform development, business operations, marketing and PR, legal, team and other expenses. Goal here is to get funds to develop and maintain the platform.
Community
400,000,000 FTR tokens
Through the scaling period of Futourist (expected to start early 2019), we'll use the Community token pool for rewarding content creators with FTR tokens as well as getting initial businesses on board. The goals here are user acquisition, boosting user retention and spreading awareness. A small part of this pool (1%) will be spent for Crowdsale Awareness Competitions.
Community will built a new TripAdvisor

That's the right decision. Since it is necessary to create such communities where people within the network will themselves regulate what quality content they want to see and payment tokens in this case will have to help.