Effect.ai is absolutely my favorite ICO, of all those I've encountered so far; It has the great vision of democratizing ML and AI (which is sorely needed due to today's state, in which just a few corporations have a hold on the most advanced algorithms), it has an amazing team (I've had the privilege to talk to some of them already), the project is based of the NEO platform (which severely outperforms Ethereum), and the community is amazing.
After reading the whole whitepaper and speaking to the team - Let me recount some of the much needed great strategic choices they made:
The Galaxy Pool - this pool is used to ensure some form of liquidity in the beginning, which is harder to find in most new ICOs, but most importantly - since the prices there can be monitored, this pool is the best protection against pump-and-dump schemes. If a pump starts - it inevitably will stop when it reaches the Galaxy Pool's rate. This helps protect the new token from FUD stemming from those pumps-and-dumps.
The Honor system - this system makes achieving quality data for AI and ML much easier - you can choose a threshold amount of honor for those who provide your data, ensuring the quality of that data, and rewarding trusted data producers.
Community reach - the team is the most responsive and outreaching ICO team I've seen yet - they answer all questions, and give the community a chance to contribute to the future of this platform - like choosing a new name for the token.
No pre-sale - the ICO will be available to the whole public, with a cap of 25000 per participant. This is basically a superwhale-protection, that ensures that the system stays as most decentralized as possible.
All in all, as I said - this is the #1 ICO to participate in and contribute to. I'm definitely in - and you?