I understand when informatization penetrates all spheres of life, the art field also does not want to stand aside and tries to introduce new technologies like blockchaine. But tell me, what was the factor that contributed to the creation of Fresco concept?
The idea of creating the Fresco foundation appeared in connection with the fact that in the art sphere there was a long-standing problem of non-transparency and non-marketability of the market, which is easy to manipulate. Fresco is a platform that will put the power of valuation into the hands of the entirety of the art community. The continuous effort of FRESCO Foundation members and partners will result in a more healthy art environment and encourage more activity and investment in the industry.
