Museums, now competing on a global stage for donors and collection strength, usually lack a universally accepted methodology for valuing their collections both in terms of dollars and prestige. With FRESCO, Museum directors and board members will be able to allocate trust value to the museums collection, or any other relevant artwork that may be privately held while still carrying significant artistic value. Through this process, museums are able to promote their own collections, special exhibitions and programs, and support different kinds of artists. They function as the axis of academic value in art.
As art advisor of the FRESCO team, Al Dhaheri will bring valuable insight from her extensive experience at renowned institutions and share with us her observations of the project from an artists perspective.
