Bitcoin is a digital currency, not a company. Therefore there is no money flow that can be analyzed or financial statements to determine the time of investment. I assume that the eyes of bitcoin will be used by many people in the future.
Many are trying to understand how bitcoin operates. People who are not really into the world of crypto may want to apply the knowledge that have gained in business such as in the area of marketing. But it is worth noting than the world of crypto is not the same as the stock market out there.