Theoretically you are right, but in a so young morke with so new unexperienced people jumping in, even for a very bad company is possible to last for long time. This is far west, so it's up to us to choose who offer better services.
There is no need to "boycott": it's a new market, and a lot of people jumped in.
But in short time there will be a "natural selection" and who doesn't respect some minimal standard about the service will die.