Emotional intelligence (EQ) is what we feel. It is the feelings that are born inside us long before our brain can assess the situation, apply social filters and decide whether it is «good» or «bad».
ZeroState uses an application to collect such feelings. The users are motivated to share as they learn about a new product and earn money at the same time.
Together, it is really easier to evaluate the quality of goods. After all, one person may miss something, while another user will notice this.