Why usual advertising does not work
The streams of advertising are pouring on us from all the sides. To catch the eye of something, the concept must be thought by the smallest detail. The advertising is everywhere, it fills everything, it is a new substance like air and water.
Let's count: in a cable television every 15 minutes of each hour is devoted to advertising. Each clip lasts an average of 30 seconds. If a person watches TV for five hours, he will see 150 videos!!!
And it's only on television. Do not forget about the advertising in Internet banners on sites, ads on social networks. Add more radio ads. And outdoor advertising. As a result, the advertising is perceived as background (the famous banner blindness), it's harder for it to reach the audience.
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