There is a need to have pre ICO, because it is where we are giving discounts and bonuses to our early token buyers. If you purchase tokens during our pre-sale you can count upon more profitable conditions in comparison with the ICO, because tokens in this case are sold cheaper.
Yes, I usnderstnad but why can't the project launch a longer ICO with more stages and bigger bonuses? Why they want separating all that to pre- and exact ICO?
One of the reasons launching of Pre-Sale is the opportunity to cover up operational costs in preparing for the main crowdsale. ICO process itself has many expenses and procedures going on, so Pre-sale funds are used mostly to organize at its best the ICO . Tokenbuyers who participate in the pre-ICO usually get a cheaper price per coin or a higher bonus amount because they are early promoters and supporters of the project.